Advanced Bionutritionals

Advanced Bionutritionals is a cutting edge line of nutraceuticals. They work closely with their suppliers and their manufacturers to ensure that customer supplements are made with fresh, quality ingredients following good manufacturing practice guidelines. Their highly qualified team is always researching new and better ingredients to ensure safe, effective health solutions.

ROLE: Web Designer

TOOLS: Adobe XD, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, InVision Studio, JIRA, HTML5, CSS3

Listing Images

Packaging

Web Design

Observing and analyzing results from A/B testing, user interviews, and KPI indicators, I redesigned several landing page experiences on responsive sites. My goal was to target and attract an older audience (ranging men and women from 40 years to 90 years of age) and guide them to through our e-commerce site and product to make a decision on exactly what they need. My challenge was tailoring to the users as well as keeping them engaged and informed throughout the page. My redesigns are validated by an 82% increase in conversion rates.